The BBC has decided to introduce a social media editor to its ranks, reports The Guardian. The idea is that the editor is going to ‘help the BBC learn how to explore and navigate in social media’, the Guardian.com writes.

Sky News, a competitor of the BBC, introduced a Twitter correspondent last spring. The BBC, however, is not in a race but rather wants to investigate how social media can potentially benefit a large news organisation such as theirs.

Earlier this year, the New York Times appointed Jennifer Preston as its first social media editor. However, her lack of activity on the web and use of services and tools such as Twitter resulted in criticism.

It is going to be interesting to see what the BBC will achieve with their social media editor.

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