Social marketing by NOKIA

This little movie, “The World’s Biggest Signpost”, I got from the newsletter from Poets & Plumbers – a Danish marketing company that specialises in online, viral and social media marketing and campaigns. It is an interesting example of how NOKIA took a simple concept and converted it into an interactive, social media marketing campaign about mobile navigation with lots of buzz potential.

The World’s Biggest Signpost from adghost on Vimeo.